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Benefits of using drone for real estate photography

At the moment, real estate drone photography is still a novelty, which means that one benefit is to make your listings stand out.

Using drone photography in real estate marketing has many other benefits that will outlast its place on the cutting edge, though.

Benefits of using drone for real estate photography

At the moment, real estate drone photography is still a novelty, which means that one benefit is to make your listings stand out.

Using drone photography in real estate marketing has many other benefits that will outlast its place on the cutting edge, though.

Using Drones to show dimensions on the property

Handheld cameras provide a personal point-of-view, but they can be really bad at capturing dimensions and spatial relationships realistically. Overhead drone stills can give prospective buyers another data point to help them understand what they're getting before they take an in-person tour. How far is that boat dock from the house? Is there a side yard? How big is that patio in relation to the grassy yard? How do the house, the yard(s), and the garage all relate to one another? For larger properties, like ranches, drone video can do an incredible job of providing a similar sense of space on an even grander scale.

Using Drones to put the property in context

Well-executed drone photography can showcase a property's context in an easily digestible (and impressive) manner. Sure, a map or a list of distances to various amenities can give a prospect the bare essentials, but a drone photograph (with a few helpful labels) can provide all that and more. For example, they can see the condition of nearby buildings, roads, and sidewalks for a better sense of walkability. They can tell at a glance how convenient the property is to major roads and how close they'll be to the neighbours. They can even screen for neighbourhood eyesores or inconveniences.

Using Drones to Highlight Inaccessible Features

Drone photography can help real estate agents feature amenities that are otherwise hard to show off. Whether it's a new roof or a solar-panel setup, you'll be able to give them a good look at these features (and their condition) without climbing around up there yourself.

Using Drones to show dimensions on the property

Handheld cameras provide a personal point-of-view, but they can be really bad at capturing dimensions and spatial relationships realistically. Overhead drone stills can give prospective buyers another data point to help them understand what they're getting before they take an in-person tour. How far is that boat dock from the house? Is there a side yard? How big is that patio in relation to the grassy yard? How do the house, the yard(s), and the garage all relate to one another? For larger properties, like ranches, drone video can do an incredible job of providing a similar sense of space on an even grander scale.

Using Drones to put the property in context

Well-executed drone photography can showcase a property's context in an easily digestible (and impressive) manner. Sure, a map or a list of distances to various amenities can give a prospect the bare essentials, but a drone photograph (with a few helpful labels) can provide all that and more. For example, they can see the condition of nearby buildings, roads, and sidewalks for a better sense of walkability. They can tell at a glance how convenient the property is to major roads and how close they'll be to the neighbours. They can even screen for neighbourhood eyesores or inconveniences.

Using Drones to Highlight Inaccessible Features

Drone photography can help real estate agents feature amenities that are otherwise hard to show off. Whether it's a new roof or a solar-panel setup, you'll be able to give them a good look at these features (and their condition) without climbing around up there yourself.